Monday, 16 May 2016

CAPTAIN AMERICA: CIVIL WAR OPPRESSED BOX OFFICE AND DISNEY MAKES $1BILLION IN 128 DAYS





Coming from 2015, Disney has had a fantastic. Last year the studio made $2.28 billion dollars in domestic ticket sales and just 128 days into 2016, the studio has grossed a whopping $1billion in domestic ticket sales and in the process crushing the previous record of 165 days held by Universal Pictures. Giving no indications that it plans to slow down any time soon, 2016 is shaping up to be another fantastic year for Disney. This historical feat comes in the wake of Captain America: Civil War's dominating presence in the American box office bringing in a money hurl stacking up to only the fifth largest opening weekend of all-time.

The praise for the feat however, cannot be attributed to Civil War alone. This is so because it is in combination with the performance of the animated smash hit "Zootopia" and the studio’s live action  remake of the classical favourite, "The Jungle Book" which has pushed the studio over the $1billion dollar threshold.

Further considering the studio’s release lineup for the remainder of 2016 with such titles as “Alice: Through the Looking Glass”, Pixar's “Finding Dory”, Steven Spielberg’s “The BFG”, “Pete’s Dragon”, Marvel’s “Doctor Strange”, Disney’s Animation, ”Moana” featuring the voice of Dwayne “the Rock” Johnson and “Rogue One: A Star Wars Story”, it would seem the studio is set to become the highest earning studio for 2016. If this actually happens, it would mark another historical landmark for the studio because it would be the first time since 2003 that Disney would finish in No. 1 place among “the big six” (Fox, Disney, Paramount, Sony, Universal and Warner Bros.).


If this does happen however, it will not come as a total surprise considering the fact that Disney has been preparing a formidable network for this since 2006 with the $7.4 billion acquisition of Pixar Animation Studios, the $4.3 billion dollar acquisition of Marvel Entertainment in 2009 as well as the $4 billion acquisition of Lucasfilm in 2012. Consequently, with the newly acquired studios bringing us stellar hits in: Inside Out and the Good Dinosaur;  Avengers: Age of Ultron and Antman; and Star Wars: The force Awakens respectively, the momentum for this rise to the top of the herd has been building for a number of years now and 2016 might just be the year the years of strategising fall in sync and start to dish out dividends.


 

 

No comments:

Post a Comment